Crumbling homes, the cost of food, stagnating wages, redundancies, unaffordable housing: Coinbase’s new ad by Mother London paints a pretty dire picture of Britain, but its message is one that will resonate for much of the population.

Everything is Fine is an all-singing, all-dancing affair delivered in the form of a musical, culminating in a spectacular display of exploding bin bags, flying rats, and a fountain of sewage (or perhaps water – because, these days, what’s the difference?). The combination of musical theatre and unexpected lyrics gives it an air of Two Ronnies, a suitably British reference point considering the subject of the spot.

“We identified that the true problem in people’s lives isn’t any single thing, but rather the collective resignation we all hold about how things work, or don’t work – the inertia of accepting the status quo,” said Mother ECD Tom Bender. “Our aim with ‘Everything Is Fine’ is not to dictate, but to offer a suggestion: that there could be an alternative.”

Viewers may question whether crypto is necessarily the answer to these problems – many of which run much deeper than financial institutions alone – but there’s no denying the issues raised are on the money.

Credits: 
Agency: Mother London
Production Company: Biscuit Filmworks x Revolver
Director: Steve Rogers
DoP: Daniel Landin
Production Designer: Robin Brown
Choreographer: Holly Blakey
Editing Company: Work Editorial
Post Production: Time Based Arts
Sound Design: King Lear
Music Company: Mr Pape