Creative Review

Nike and Lego join up for collab in a Shanghai primary school

Wed, 01 Oct 2025 06:51:00 +0000

The best brand collabs tend to come about when each brand has its own clear voice but they can come together in a way that makes them both shine. This is the case with this new project for kids at Baoshan No 2 Central Primary School in Shanghai, where Nike and Lego have installed a brightly coloured playground. Nike is already known for its smartly designed playgrounds, which have popped up in…

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Mud, sweat and tears at the Barbican

Wed, 01 Oct 2025 06:50:24 +0000

No Way Back: Learning from, not longing for, the past

Wed, 01 Oct 2025 06:49:53 +0000

Launching with a fascinating book, the No Way Back project is a multi-platform initiative that brings together long-lost music and subculture journalism and photography]]>

A new exhibition confronts the seductive face of fascism

Tue, 30 Sep 2025 07:14:21 +0000

At first glance, the artwork on view in Poster House’s latest exhibition is dazzling – sleek planes, swooping eagles, heroic figures rendered in bold colours and modernist forms. But beneath this elegant façade lies a darker story of coercion and control. Running in New York until February next year, The Future Was Then: The Changing Face of Fascist Italy traces how Benito Mussolini’s regime…

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Craig Oldham on the Orgreave campaign and the role of design in protest

Tue, 30 Sep 2025 07:14:04 +0000

Ten years on from the publication of his book on the miners’ strike, designer Craig Oldham reflects on its impact and the role it played in the wider campaign for an inquiry into one of its most infamous events]]>

Picture book Midwife, Wha?! offers an inclusive look at birth

Tue, 30 Sep 2025 07:13:42 +0000

Jo Zasloff has been a midwife for nearly 20 years, and though she’s always welcomed the curiosity children express around birth, she found there was little “age-appropriate material” around to explain what her role involves. Existing literature was “sweet but often outdated” or centred on a very narrow view of birth, so Zasloff has teamed up with designer Claudine Eriksson (co-founder of W—E…

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OpenAI leans into ‘human craft’ for debut ChatGPT brand campaign

Mon, 29 Sep 2025 08:26:22 +0000

In a bid to further cement ChatGPT’s prominent place in our everyday lives, OpenAI has released its first major campaign for the popular AI chatbot. Following a much-anticipated Super Bowl ad earlier this year, which looked to position ChatGPT as one of humanity’s greatest inventions, this latest marketing venture instead grounds itself in the day-to-day realities of users.

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From Hamburg to Shanghai: How Jung von Matt went global

Mon, 29 Sep 2025 07:56:31 +0000

’s ongoing international expansion]]>

App turns bedtime stories into audiobooks for visually impaired children

Mon, 29 Sep 2025 07:55:51 +0000

The Royal Society for Blind Children (RSBC) has partnered with creative agency Innocean Berlin on the release of a new app designed to improve access to audiobooks for visually impaired children. Bedtime Donations, which is available to download now on the App Store and Google Play, captures the voices of parents and caretakers as they read bedtime stories, and transforms them into audiobooks…

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How a ‘fixed-flex-free’ framework builds more adaptable brands

Fri, 26 Sep 2025 10:38:39 +0000

Static brand systems are no longer fit-for-purpose for modern organisational needs. Strategic flexibility is vital to build systems that successfully adapt to audiences, contexts and cultural moments while maintaining their core recognition. At a recent webinar hosted by Frontify, brand leaders from Mozilla and Jones Knowles Ritchie (JKR) shared insights on building flexible brand systems…

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Exposure: Suleika Mueller

Fri, 26 Sep 2025 07:43:30 +0000

Spotify creates campaign for Vietnam’s 80th Independence Day

Fri, 26 Sep 2025 07:38:02 +0000

Coinciding with Vietnam’s 80th Independence Day, Spotify has collaborated with local creative agency Happiness Saigon on a new campaign that taps into the festive mood through music. With the anniversary always proving an emotionally-charged moment across the country, and serving as a period for both reflection and celebration, Spotify and Happiness Saigon wanted to find a way to enhance this…

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