Microsoft’s new identity is a trip down memory lane
Koto created an identity for the tech giant’s 50th anniversary campaign featuring stars such as Clippy and the MSN butterfly
Mentos doubles down on classic cola experiment
As part of a new campaign by BBH London, the mint brand has launched a new tactical item called a Fizzooka in Fortnite Creative
How Covid shaped the next generation of talent
Young creatives were disproportionately affected by the onset of the pandemic. We look at its long-term impact on career prospects and ask whether educational institutions and the industry have done enough to support the ‘Covid generation’
How Covid impacted virtual creativity
From gaming to digital fashion to the metaverse, virtual creativity experienced significant growth during the pandemic – and then the world reopened. We look at how creative businesses have dealt with fluctuating demand and what it tells us about tech hype cycles
Did Covid break the traditional agency model?
Five years on from the start of the pandemic, the creative industries are still grappling with the knock-on effects – from the indie agency wave through to the fractious debate around hybrid working
Making sense of Mschf
A new book from art collective Mschf brings together its back catalogue of chaotic exploits for the first time. We speak to the team about what brands can learn from their subversive approach
How art can help us rethink our relationship with tech
Copenhagen-based artist duo Wang & Söderström discuss why creativity is one of the most powerful tools at our disposal when it comes to articulating humanity’s shifting relationship with technology
Kim Lê Boutin on the changing face of digital
Kim Lê Boutin has spent the last 15 years pioneering digital innovation in the worlds of fashion and beauty. But the designer has never been interested in tech for tech’s sake
Offf festival reveals its programme for 2025
The Barcelona festival will be hosting over 70 speakers from the worlds of art and design, including a panel hosted by Creative Review
Opera Air is bringing wellness to web browsing
Guided meditations and stretch breaks are just some of the features built into the new web browser from the Norwegian developer. We ask what role tech companies can and should have in supporting digital wellbeing
OpenAI’s brand refresh subtly signals a new era
Created by OpenAI’s in-house team in collaboration with Studio Dumbar and ABC Dinamo, the new identity aims to align the brand’s design system with its rapid business growth
Foreign Policy revives Snake to mark Chinese New Year
The retro mobile game is making a comeback in a playful project just in time for the Year of the Snake
How Center design studio is shaping startups
Formerly a design director at Coca-Cola, Alex Center’s Brooklyn studio now brings branding magic to startups and small businesses
Laphroaig x Willem Dafoe is a peaty partnership worth savouring
The Islay single malt has enlisted the Hollywood star for its latest campaign, celebrating the whisky’s unmistakable, enigmatic taste
Why brands need culture
In her new book, Leila Fataar explains how the most powerful engagements between brands and audiences happen through culture, requiring different approaches to marketing and comms
Brompton unfolds bold new identity for its 50th anniversary
The British cycling brand has partnered with Studio Blackburn to celebrate its heritage as it enters a new, globally minded era