Why does NASA still have a grip on branding?
We look at why the space agency’s Worm wordmark continues to influence designers 50 years after it was introduced, and what it tells us about how they are envisioning the next era of space travel
Giving everyone a voice in a Gen AI age
AI is offering the opportunity for brands to build products that are accessible to all, creating an inclusive internet and reaching a previously untapped market, says R/GA’s Zoha Zoya
Koto’s Tom Hostler on the state of digital design
Having recently joined Koto as its first chief digital officer, Hostler discusses what the design industry is still getting wrong when it comes to digital and how AI could fundamentally change our relationship with brands
Sandisk’s edgy identity is a celebration of the pixel
The tech brand is signalling a new chapter in its business with a fresh wordmark and contemporary approach to motion design
Trends of 2024: The year in artificial intelligence
AI has remained the number one talking point across the design and advertising industries this year, as creatives grapple with the realities – both positive and negative – that it brings
Trends of 2024: The year in social
In a year where even the most chronically online among us struggled to keep up with the trend cycle, the smartest brands still found engaging and entertaining ways to speak to audiences on social
Trends of 2024: The year in advertising
In a turbulent year for the advertising industry (and the world in general), we saw controversy, celebrities, AI drama and lots of lots of sports ads
Trends of 2024: The year in photography
Gem Fletcher looks back on a difficult year in the world of photography, as economic pressures and changing tech converged to squeeze the industry from all sides. Yet some incredible work was still produced
Epica Awards winners 2024 announced
Ten Grand Prix awards were handed out last night via the Epica Awards online ceremony, with agencies from Germany, Italy, Belgium, the UK, the USA and Kazakhstan taking home the top gongs
Koto creates a fashion-forward identity for Faculty AI
Featuring warm gradients and a bespoke typeface that nods to historic London street signs, the new branding aims to better articulate the company’s offering in a rapidly developing AI landscape
Nokia’s design archive taps into our tech nostalgia
Featuring everything from the legendary 3310 ‘brick phone’ to one of the earliest smartphone models, the brand’s new online archive celebrates its rich design history
A24’s microsite is a throwback to Windows 98
The production company has created a website for the launch of its new film, Y2K, that riffs on the UI design of the era
How Center design studio is shaping startups
Formerly a design director at Coca-Cola, Alex Center’s Brooklyn studio now brings branding magic to startups and small businesses
Laphroaig x Willem Dafoe is a peaty partnership worth savouring
The Islay single malt has enlisted the Hollywood star for its latest campaign, celebrating the whisky’s unmistakable, enigmatic taste
Why brands need culture
In her new book, Leila Fataar explains how the most powerful engagements between brands and audiences happen through culture, requiring different approaches to marketing and comms
Brompton unfolds bold new identity for its 50th anniversary
The British cycling brand has partnered with Studio Blackburn to celebrate its heritage as it enters a new, globally minded era