Gorillaz X E.ON: A Solar Collaboration by Engine
The project has been selected for the Branded Content and the Experiential categories in The Annual 2018, CR’s award scheme celebrating the best in commercial creativity
E.ON’s Solar PV & Battery allows people to store the day’s solar energy for use at night.
In this collaboration with Gorillaz, E.ON resurrected the band’s fictional Kong Studio for real, as a fully-functional, solar-powered, touring recording studio.
Up-and-coming talent from each regional market were then given the opportunity to create a music track in one night using the day’s stored solar energy.
Fans could also watch the sessions live on Facebook and then listen to the final track on Sound Cloud. At the end of the tour, a Gorillaz-endorsed limited edition EP was produced containing the three tracks made from the studio.
An accompanying film creates a ‘solar-powered rave in the desert’ featuring a variety of toys.
View all the winning work from The Annual 2018 here.
Entrant: Engine. Ad Agency: Engine (WCRS, Partners Andrews Aldridge, Mischief and Slice).
ECD: Billy Faithfull. Creatives: Chris Lapham, Aaron McGurk. Executive Producer: Bradley Woodus. Client Managing Director: Polly Jones. Senior Project Manager: Amy Dick. Senior Strategist: Matthias Gray. Solar Studio Producer: Beth Ward. Head of Influence: Lucy Hart. Production Company: Blinkink. Director: Noah Harris. Executive Producer: Bart Yates. Producer: Ewen Brown. Production Manager: Lucy Jones. DOP: Patrick Mellor. Art Director: Drogo Michie. Prop Man: Lloyd Vincent. Modelmakers & SFX: Asylum. Art Dept: Kate McConnell.Editor: Max Windows. BTS: Sam Davis, Tom Gilfillan. Post-Production: Nineteen Twenty. Grade: Free Folk. Colourist: Duncan Russell. Music: Gorillaz.











