For Comic Relief, the Swear Jar app caught people using bad language and automatically sent a donation to Comic Relief. The app was linked to the user’s bank account via PayPal, fining them 20p every time it detected that they had used bad language. It worked by using voice recognition technology from Google in ‘listening sessions’ which lasted for a maximum of ten minutes. Some 42 swear words were listed in the app.

View all the winning work from The Annual 2018 here.

Entrant/Creative Agency: Grey London. ECD: Vicki Maguire. Executive Creative Technologist: Perry Nightingale.Creative Directors: Henrik Ridderheim, Jay Marlow. Designer: Matteo Alabiso. Business Director: Tim Rogowski. Programme Director: Richard Hau. Digital Producer: James Kavanagh. Digital Development: POSSIBLE Budapest. Digial Design: Tyrone Zall.