In this Leo Burnett spot, directed by Knucklehead’s Tony Barry, McDonald’s satirises the world of hipster coffee shops, contrasting the bewildering array of choices awaiting the caffeine addict with the straightforward offer of McCafé.

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Entrant/Production Company: Knucklehead. Director: Tony Barry. Producer: Sara Cummins. Creative Directors/Creatives: Matt Lee, Pete Hayes. Ad Agency: Leo Burnett.