For over 160 years, The Atlantic has been renowned for high-quality, well-researched, thought-provoking articles. But research suggested it had come to be seen as dated, stuffy and highbrow.

Launching a campaign built around the idea of questioning your beliefs, in this spot actor Michael K Williams (Omar in The Wire), debates the reasons behind why he has been frequently cast as a gangster – reasons that range from his personal decisions to the influence of society on
his identity.

View all the winning work from The Annual 2018 here.

Entrant/Ad Agency: Wieden+Kennedy New York. ECD: Karl Lieberman. Creative Directors: Jaclyn Crowley, Al Merry. Copywriter: Brock Kirby. Head of Integrated Production: Nick Setounski. Executive Producer, Alison Hill. Head of Planning: Dan Hill. Brand Strategist: Brian Ritter. Project Manager: Danielle Rounds. For O Positive: Director: David Shane. DoP: Maryse Alberti. Partner/Executive Producer: Ralph Laucella. Line Producer: Marc Grill. For Mackcut: Assistant Editor: Gavin Cutler. Executive Producer: Pamela Petruski, Gina Pagano. Post-Production: The MIll.