Swann Insurance is Australia’s leading specialist motorcycle insurer. With riders only getting on their bikes on average twice a month, Swann wanted to give them another reason to ride.

Turning an everyday errand into an epic adventure, Inconvenience Stores opened across the country, stocked with Swann’s own brand of Inconvenient Products (including milk, chocolate and toilet paper). A commercial announced the opening of the stores, and online maps and outdoor showed riders the way. Each product was free for riders and offered an insurance discount.

View all the winning work from The Annual 2018 here.

Entrant/Ad Agency: CHE Proximity. CHE Proximity. CCO: Ant White. Creative Directors: Joe Hill, Garret Fitzgerald. Creatives: Cameron Bell, Sam Dickson. Print Production Manager: Tom Weller. Head of Craft: Matt Alpass. Head of CHEP Films: Julie Duff. Post-Producer: Jen Livingston. Director: Matt Weston. DOP: Liam Gilmour. Edit/VFX: Damian Capicchiano. Sound Post: Matt Thompson. Swann Insurance: General Manager: Vaughan Coots. Marketing Manager: Rita Ibrahim.