MOB is a French boutique hotel with branches in Paris, Lyon and (soon) Washington.

Its identity mixes vernacular graphic imagery with lo-fi production techniques such as rubber stamps to create a ‘democratic’ aesthetic tying in with its Hotel of the People brand line. The original Paris hotel is housed in an industrial style building near the St-Ouen flea market.

GBH says its mission was to create “an affordable, social, fun and intellectually stimulating experience, where the hotel is really a local community centre that provides healthy eating options in an eclectic atmosphere”.

View all the winning work from The Annual 2018 here.

Entrant/Design Studio: GBH.London. Creative Directors: Peter Hale, Jason Gregory, Mark Bonner. Designers: Russell Saunders, Sam T Smith, Eddie Fowler, Matthew Caldwell, Liam Hine, Jon Bland, Billy Steel, Olivia Charlesworth, Nathan Smith. Project managers: Peter Hale, Gracie Lake, Greg Nicholls.