Bandido is new independent coffee brand from Laurel Canyon, California. Its identity features a large letter B, turned on its side to resemble a bandit’s mask while, on the compostable takeaway cup, the black lid becomes a hat to complete the look. The mask device is repeated on celebrity photographs for marketing.

View all the winning work from The Annual 2018 here.

Entrant/Design Studio: Magpie Studio. Creative Directors: Ben Christie, David Azurdia. Designers: Ben Christie, Mike Fischer, Jessica Sutherland.