For 46 years, the Netherlands Women’s National Football Team, known as ‘de Oranje Leeuwinnen’ (the Orange Lionesses), had worn shorts bearing the same badge as the Dutch men’s team – a lion. For the UEFA Women’s Euro 2017 tournament, hosted by the Netherlands, Wieden + Kennedy worked in partnership with Nike and the KNVB (The Royal Dutch Football Association) to change the crest to a more appropriate lioness.

View all the winning work from The Annual 2018 here.

Entrant/Creative Agency: Wieden+Kennedy Amsterdam. ECD: Eric Quennoy, Mark Bernath. Creative Directors: Craig Williams, Evgeny Primachenko, Al Merry. Art Director: Hannah Smit. Copywriter: Christopher Cryer. Head of Broadcast Production: Joe Togneri. Broadcast Producer: Javier Perroud. Studio Director: Lizzie Murray. Studio Designers: Steele Bonus, Malia Killings. Project Manager: Loes Poot.