Schweppes’ brief to the design team at Kenyon Weston was to “design a bottle, and build a brand visual identity system that will elevate Schweppes to a truly premium adult brand”.

Researching the brand’s 200-year history, “we landed on a visual identity which we believe reflects [founder Jacob Schweppe’s] tagline from 1783 of being ‘genuinely superior’,” the studio says.

The Schweppes ‘skittle’ bottle was redesigned “with cleaner lines and fine embossing of the Schweppes fountain, which we also modernised. The new Schweppes logo features a more contemporary and refined font, and the unique Schweppes yellow. The yellow sash is now more geometric and simplified, maintaining its recognised angle. The result is a modern sophisticated identity that does justice to Schweppes’ past, and prepares the brand for the future.”

View all the winning work from The Annual 2018 here. 

Entrant/Creative Agency: Kenyon Weston. Client: The Coca-Cola Company. Creative Lead: Coca-Cola Global Design. VP Global Design: James Sommerville. Design Director: Rapha Abreu. Brand Director: Delia Mahoney. Design Manager: Craig Stroud. Photographers: Rankin,  Martin Wonnacott.