2017 marked the 50th anniversary of Maurice Drake’s famous slogan ‘Beanz Meanz Heinz’. To mark the occasion, Heinz set up an exclusive partnership with Selfridges that featured 50 super-limited edition Heinz Beanz cans.

For the packaging, “we wanted to swerve the conventions and clichés of gold-covered or faux-vintage anniversary packs,” JKR say. The pop-art influenced design references Heinz Beans’ central role in family life, with the addition of words such as ‘Lie-Inz’, ‘Laughz’ and ‘Palz’ in gold on the front of the tins. Maurice Drake himself signed each one. Each of the 50 limited edition cans was snapped up within hours of their release.

View all the winning work from The Annual 2018 here.

Entrant/Design Studio: Jones Knowles Ritchie. ECD: Sean Thomas. Creative Director: Stephen McDavid. Designer: Rachel Gidlow. GAD: Tom Bruce. Senior 3D Designer: Aurore Delabrousse. Copywriter: Christopher Sharpe.