Squarespace wanted to find a way to showcase the process of building a site on its platform, but in a fresh, compelling and unique way. Digital Made Physical brings digital gestures into a physical world and represents them as a series of simple, graphic scenarios in this online film. “Each scenario references a different digital gesture or UI interaction, but also Squarespace: Make It by ManvsMachine forms part of a larger narrative that tells the story behind a different featured artist,” Man vs Machine explain.

The film features Danny Bowien, chef and Co-Founder of Mission Chinese Food; Sadie Williams, a London-based fashion designer; and Daniel Arsham, a contemporary artist based in New York. Each of their individual work spaces was explored and captured in detail. “We gathered as much information as we could on each artist’s process, which helped to dictate the scenes within the films,” Man vs Machine say. “We collected even the smallest points of inspiration for each, everything from clothing to make-up and musical inspiration.”

View all the winning work from The Annual 2018 here.

Entrant/Creative Agency: ManvsMachine. Client: Squarespace. Creative, Design and Direction: ManvsMachine. Grade: Daniel De Vue (Glassworks). Edit: Vid Price (Trim Editing). DOP: Kaname Onoyama. Set Design: Stripeland. 1st AD: Ben Gill. Styling: Anna Peftieva. Audio: Zelig Sound.