How to name your new agency
You’ve decided to launch an agency. But what do you call it? We speak to indie founders about navigating the name game – and some near misses
UltraSuperNew: Bringing an indie agency mindset to Japan
UltraSuperNew has been creating “weird ideas” for nearly 20 years now, explains co-founder Marc Wesseling, who is optimistic about the role of boutique agencies in fighting the mediocrity of the AI age
Brave Duck + Robots to the rescue!
Experience designers Alessandro Pula and Stephan Bischof left The Mill, ahead of its demise earlier this year, with plans to launch a studio of their own. Here’s how they did it and what they learned along the way
Does where you work still matter?
Office-based, work-from-home, or a bit of both? Many independent agencies are lucky enough to be able to choose ‘how’ to work, but how do you decide which works best for everyone?
What independent agencies offer that networks can’t
Why choose to work with an independent creative agency over a larger, networked one? We asked some indies to divulge what makes them an attractive proposition and what clients can gain from the relationship
R/GA takes flight in an independent world
“Independence gives us a bit of swagger, some confidence.” After 23 years with holding company IPG, R/GA is newly independent (again). We talk to senior leaders Tiffany Rolfe and Melissa Jackson Parsey about the agency’s plan to put creativity at the heart of its work
How to stop money ruining everything
John Mescall, creative chair of by The Network, tackles the existential dilemma of running a creative business as a creative person
The allure of the indie agency
From autonomy to workplace culture, leading creatives reveal what compelled them to start their own independent agencies and how they plan to keep their principles intact
How Center design studio is shaping startups
Formerly a design director at Coca-Cola, Alex Center’s Brooklyn studio now brings branding magic to startups and small businesses
Laphroaig x Willem Dafoe is a peaty partnership worth savouring
The Islay single malt has enlisted the Hollywood star for its latest campaign, celebrating the whisky’s unmistakable, enigmatic taste
Why brands need culture
In her new book, Leila Fataar explains how the most powerful engagements between brands and audiences happen through culture, requiring different approaches to marketing and comms
Brompton unfolds bold new identity for its 50th anniversary
The British cycling brand has partnered with Studio Blackburn to celebrate its heritage as it enters a new, globally minded era