Columbia’s new campaign ditches outdoor category rules
A new brand platform, developed by adam&eveDDB, launches with ambitious short films by director Henry-Alex Rubin that highlight the power of Mother Nature
Oof gallery celebrates football photographer Peter Robinson
Once called “the greatest living football photographer” by the New York Times, Robinson’s work has gone mostly uncelebrated – until now
Football meets art in new Aviva Studios exhibition
Created for the Manchester International Festival and featuring contributions from renowned figures from both art and sport, the show aims to ask what art and football can learn from each other
Foudys and Truant create the first women’s retro football shirt
“This shirt isn’t just about the past — it’s about building a future where women’s football is valued, visible, and celebrated at every level,” says Helen Hardy, founder of women’s sports retailers Foudys
Posters for the Winter Olympics 2026 unveiled
Several emerging Italian artists have designed new posters for the winter edition of the world’s favourite sporting event
BBC releases campaign to promote Women’s Euros
Blinkink director Nicos Livesey has created a charming claymation film featuring players including Lucy Bronze and Jess Fishlock
Is women’s sport at a creative tipping point?
As the cultural momentum around women’s sport reaches fever pitch, we explore how brands are embracing diverse new audiences and challenging the conventions of sports marketing
On the merging of sport and entertainment
Speaking at Offf festival in Barcelona, Lauren Hartstone of branding and production company Sibling Rivalry illuminated how the lines between sport, fashion and entertainment are steadily blurring
Man City stages an unlikely talent show in new film
The club’s kit launch film directed by Glenn Kitson sees all sorts of hidden talents emerge from Haaland, Foden and Akanji
Women’s Super League reveals new branding
Anomaly has created a fresh look and feel for the top leagues of women’s football in England
Fandom celebrated in Finnish football league branding
Veikkausliiga’s visual identity revolves around a new typeface based on the shape of football scarves
Puma chases highs in new commercial
The sportswear brand’s Go Wild campaign film by adam&eveDDB is all about stimulating endorphins – complete with an unlikely soundtrack