“AI use is deeply personal, and the most powerful stories come directly from how people experience ChatGPT,” says OpenAI’s international marketing director Elke Karskens on the new campaign
Jung von Matt CEO Peter Figge discusses the importance of recognising local culture and context amid the creative agency’s ongoing international expansion
Celebrity-backed, and designed alongside accessibility experts, Bedtime Stories offers a unique way to bring the magic of storytelling to children who need it most
To cater to diverse audiences, brands must be smarter and more systematic to balance consistency with adaptability.
The London-based photographer talks to Gem Fletcher about her process and her belief in “changing the world through love rather than aggression”
Looking to engage young people in Ho Chi Minh City during one of Vietnam’s most important celebrations, Spotify’s new campaign matches users’ music taste with folkloric figures
Today it was announced that Centaur Media, which originally founded Creative Review, has sold the title to Haymarket
In this extract from Emmi Salonen’s new book, The Creative Wellbeing Handbook, she explores how creative thinkers can reduce stress and avoid burnout
Ahead of a new exhibition at the Fashion and Textile Museum in London, we speak to Cosprop about making costumes for stage, film and TV, for productions including A Room With A View, Poor Things and Downton Abbey
Created by Dentsu Creative Amsterdam in collaboration with online bullying experts, this latest initiative continues KPN’s commitment to making the internet safer for young people
Formerly a design director at Coca-Cola, Alex Center’s Brooklyn studio now brings branding magic to startups and small businesses
The Islay single malt has enlisted the Hollywood star for its latest campaign, celebrating the whisky’s unmistakable, enigmatic taste
The Swedish EV maker’s provocative OOH push, supported by Climate Week NYC, targets car manufacturers still reliant on fossil fuels
Set up in 2011, MikeTeevee is a creative and production partner to some of the biggest brands in the world, helping them with creative projects and navigating an ever-changing industry
In her new book, Leila Fataar explains how the most powerful engagements between brands and audiences happen through culture, requiring different approaches to marketing and comms
The nappy brand’s new campaign has already been resonating with parents who are experiencing the joys and challenges of raising young kids
Through a major brand refresh, British furniture and homeware retailer Heal’s hopes to assert itself in what it views as a declining landscape of design
In new ad, Keep thinking, the startup characterises its AI assistant as a trusty sidekick for those tackling complex challenges
Nathalie van Sasse van Ysselt is an expert in creating experiences that cross between entertainment, tech, art and branding. She shares her secrets on how to engage audiences in these rapidly evolving spaces
The Right to Protest, part of Shoreditch Design Triangle, features over 200 works covering early DIY activism to today’s global movements
In his book Border Documents, the photographer and writer draws on his father’s anecdotes and his own images to challenge preconceptions of the Mexico-US border
We talk to researcher and lecturer Jess Crombie about how the ways charities and organisations can effectively engage audiences at times of emergency and disaster are changing
A strong focus on creativity as a business driver, plus an enduring agency relationship, has resulted in a successful decade for Tesco and its agency BBH
Make A Wish looks at a couple’s indecision around having children with humour and an appealing level of frankness
We hear how creative street advertising specialists BuildHollywood took their art school origin story and turned it into a company philosophy, and why the street remains a place to create powerful moments
Graza has launched a new glass bottle edition of its renowned olive oil, and its biggest OOH campaign yet
Made in collaboration with Winsor & Newton, this immersive experimental short explores the relationship between colour, shape and sound
Directed by David Shane, the campaign film builds on the theme of Uber Eats’ latest brand platform, created by Mother
Balancing book and magazine design, alongside illustration projects and working at Christie’s auction house, Arsh Raziuddin’s work requires adapting to multiple needs across a range of media
A new campaign by Uncommon reimagines the EA Games franchise as a skater’s paradise, complete with hotdog vendors, nuns and digital trickery galore
As the iconic game turns 40, MassiveMusic’s Roger Sho Gehrmann examines how its theme tune has infiltrated culture. Warning: this article might get stuck in your head
“This wasn’t about creating another friendly fintech – Tilt needed a brand with teeth,” says Ragged Edge’s executive creative director Matt Smith
Building on the success of ITVX, the broadcaster hopes its new design concept will keep it relevant in the age of streaming
Working with international creative agency Rethink, Heinz’s new campaign aims to prove why its iconic ketchup belongs on the world’s french fries
By investing in internal insights and never losing a willingness to test things, Cash App feels more like a cultural institution than a bank
The Worlds of Hayao Miyazaki excavates the cultural, historical and artistic foundations of the Studio Ghibli visionary’s animated oeuvre
The new David Bowie Centre at V&A East Storehouse in London contains over 90,000 objects from the late musician’s archive, and opens with displays from guest curators Nile Rodgers and The Last Dinner Party
Designed by New York studio Saint-Urbain, the identity for the popular new shop also draws on the old Italian card game Scopa
The British cycling brand has partnered with Studio Blackburn to celebrate its heritage as it enters a new, globally minded era
As Nadav Kander’s new exhibition opens in London, the renowned photographer talks to Gem Fletcher about his process, collaborations and the meaning of art
For Benji Wiedemann, being entrusted with his design hero’s legacy isn’t just a dream come true, it’s a chance to share it with the world
Beyond skills, the benefits of leadership courses include deep personal development and a framework of senior contacts to lean on well into the future
The ad agency also utilised knitwear/diving god Tom Daley to build excitement for the release of the ‘cosy’ crime drama on Netflix
AMV BBDO’s recently appointed chief strategy officer shares her “winding path” into the industry and explains why a strong relationship between creative and strategy is the key to successful work
Legends including Björn Borg have been transformed into playful letterform portraits, created by Stockholm design studio Bedow
A new book showcases the working-class genderqueer artist’s hilarious and honest DIY photo-text series
The New York-based graphic designer reveals how the look of Who Is the Sky? was shaped by eccentric suits and image cloning
Working with agency Combo, the historic footwear and clothing brand has undergone a major refresh, including a new campaign that hopes to reconnect it to the youth of today
The cinematic spot continues the brand’s celebration of 100 years of its Never Knowingly Undersold promise
Designed by Chris Bolton, the identity for this small bakery in Helsinki takes inspiration from the most essential element of baking
In the age of the independent agency, Sydney-based Bear Meets Eagle On Fire offers a formula for how to stay lean but win major clients (and win big at Cannes Lions). We talk to founder Micah Walker about how they’ve done it
Created by JKR, the Leukemia & Lymphoma Society has rebranded to Blood Cancer United, launching ‘United For All’ campaign
The cognac brand performs a clever and creative dance between the past and the present to draw a range of audiences to its charms
The fast food masters have devised a new martial art called Kung Fries to ward off sneaky fingers
The director duo have carved a distinct visual language, collaborating with some of the biggest brands and fashion houses in the world
Powered by excellent design from its in-house team, Lime has used branding, smart collabs and spontaneous endorsements to race ahead of the competition
Created with Wieden+Kennedy Amsterdam and directed by Bradley & Pablo, the series of short adverts wittily highlights Zalando’s personalised inspiration tools
The café and listening bar in the Colombian capital takes inspiration from Japanese design for its cute, baby-faced branding
Based “between New York and the internet”, photographer Ramona Jingru Wang’s work is inspired by a life spent online. She talks to Gem Fletcher about her process
Thai commercials are much loved for their wit and surreal humour, though there’s more going on than just laughs, says Thiti Boonkerd, deputy ECD at Leo Burnett Thailand