“AI use is deeply personal, and the most powerful stories come directly from how people experience ChatGPT,” says OpenAI’s international marketing director Elke Karskens on the new campaign
Random Studio’s ‘living lab’ allows brands to experiment with using technology including AI to create unexpected real-life experiences. But success requires clients to embrace uncertainty, says founder Roel Wouters
Isabelle Doran, CEO at the Association of Photographers, explains what’s happening in the industry and updates on the progress of the Make It Fair campaign
“Independence gives us a bit of swagger, some confidence.” After 23 years with holding company IPG, R/GA is newly independent (again). We talk to senior leaders Tiffany Rolfe and Melissa Jackson Parsey about the agency’s plan to put creativity at the heart of its work
A spec ad for KFC created entirely in AI has sparked a row over ethics and originality in advertising. Here, Olaf van Gerwen, founder of Chuck Studios, one of the companies whose work appears in the ad, responds
Created by Sylvain Boyer, the designer behind the Paris Olympics identity, the branding for Mistral is deliberately warm and retro, to set it apart from the current AI competition
AI has remained the number one talking point across the design and advertising industries this year, as creatives grapple with the realities – both positive and negative – that it brings
In a turbulent year for the advertising industry (and the world in general), we saw controversy, celebrities, AI drama and lots of lots of sports ads
We speak to Ramy Dance and Melody Sylvester at production company Common People about their new roster of AI talent and how it relates to the challenges facing production companies
As AI reshapes the corporate landscape, design duo Vit Abramov and Holga Balina believe businesses are overdue a structural shake-up too
The two-person design studio discusses how they’ve refined their working practice and why certain tech developments don’t align with their evolving approach
Celebrating the skill and creativity of its makers, the e-commerce brand hopes to remind people of the more human side of its business
The artist’s subversive new show at Foam in Amsterdam interrogates AI. He talks to us about how his “hacker ethics” determine who’s entitled to privacy in his work and why the current preoccupations around AI are misplaced
There are concerns that brands, agencies and creatives aren’t disclosing where they’ve used AI. Yet as companies increasingly see the technology as a business selling point, is it also possible that some are actually overexaggerating their use and understanding of AI?
As a new wave of agencies embrace the rapidly developing era of AI, are those with more traditional business models at risk of being left behind?
The rapid adoption of AI means an increasing number of images we’re exposed to are now being created by these tools. CR examines the public scepticism around AI-generated imagery and what can be done to build trust