Nike and Lego join up for collab in a Shanghai primary school
The two mega brands have joined forces to create a playground space featuring giant Lego blocks that can be endlessly reconfigured by kids
From Hamburg to Shanghai: How Jung von Matt went global
Jung von Matt CEO Peter Figge discusses the importance of recognising local culture and context amid the creative agency’s ongoing international expansion
Frontify
How a ‘fixed-flex-free’ framework builds more adaptable brands
To cater to diverse audiences, brands must be smarter and more systematic to balance consistency with adaptability.
Creative Review moves to Haymarket Media Group
Today it was announced that Centaur Media, which originally founded Creative Review, has sold the title to Haymarket
How Center design studio is shaping startups
Formerly a design director at Coca-Cola, Alex Center’s Brooklyn studio now brings branding magic to startups and small businesses
Why brands need culture
In her new book, Leila Fataar explains how the most powerful engagements between brands and audiences happen through culture, requiring different approaches to marketing and comms
Heal’s tackles the “great flattening” of British interiors in new campaign
Through a major brand refresh, British furniture and homeware retailer Heal’s hopes to assert itself in what it views as a declining landscape of design
Tesco’s ten-year journey to rebuild consumer trust
A strong focus on creativity as a business driver, plus an enduring agency relationship, has resulted in a successful decade for Tesco and its agency BBH