Why brands need culture
In her new book, Leila Fataar explains how the most powerful engagements between brands and audiences happen through culture, requiring different approaches to marketing and comms
Where’s the real value in leadership training?
Beyond skills, the benefits of leadership courses include deep personal development and a framework of senior contacts to lean on well into the future
If we want creativity to matter, we have to lead like it does
AI is bringing rapid changes. Leaders need to understand it, while recognising the value of creativity and brand, so humans and machines can thrive together, says Wayne Deakin
Why playing it safe is the riskiest approach in branding
It might seem rational, but in attempting to avoid risk your work is more likely to fail, says Ragged Edge co-founder Max Ottignon
Why young creatives need freedom to play
The creative industries love to champion tough criticism and brutal truths. But if it really wants to encourage experimental thinking it needs to be kinder, says advertising lecturer David Thompson
Why creativity and crisis are inextricably linked
The process of creating something new is fraught with failure, doubt and often despair. But, take heart, for this is all part of the journey to getting the job done, says Richard Holman
Is it time to ditch the industry jargon?
Language has the power to create connections, but in the workplace it can just as easily build barriers. Is it time to ‘circle back’ and throw out the confusing language, asks Wonderhatch’s Penny Harrison
Sylvain on building a culture of resilience
A year on from the death of their founder Alain Sylvain, the agency’s leadership team reflect on the process of grieving in the workplace and what became one of their most successful business years to date
The Monthly Interview: Chaka Sobhani
DDB Worldwide’s global CCO shares how she hustled her way into a creative career, and explains why leaders need to trust and empower creative teams for them to get the most joy out of advertising
Kwame Taylor-Hayford on leadership in a changing industry
The D&AD President and Kin co-founder explains why the creative industries need to pay more attention to mid-career creatives, plus why brands should still embrace social impact
How to impact a billion people
Leo Burnett India sees its role as selling brands “solutions” rather than ads. We talk to its leadership team about how they aim to change the world
What do young creatives want from their leaders?
We ask those establishing themselves in the ad and design industry what leaders are getting right, where there are gaps, and what their focus should be
How expansion is helping to define adam&eveDDB’s brand
As adam&eveDDB adds a San Francisco office to its expanding network, global chief creative officer Richard Brim reflects on the state of the ad industry today
How Braw Haus is shifting perspectives of digital art
Braw Haus is a digital studio and talent agency set up by artists Justine Vilgrain and Patricia Gloum. We talk to the duo about developments in Web3 and why businesses don’t always have to follow a typical path
Dada Projects founder on the visibility of women in digital design
Founder and creative director Christina Worner talks to CR about the motivations behind setting up the design studio and what she’s doing to creative a supportive environment for anyone who works with them
Teenage kicks: how the David ad network is growing up
We talk to co-founder Fernando Musa about how the network is evolving with age, plus how he balances his unusual dual roles as chairman at David and CEO at Ogilvy Brazil
Company culture: is it just a ‘nice to have’?
CR looks into the value of culture in an agency, plus the challenges of establishing it and the impact it can have on the work created
Co-op launches new brand platform with stop motion ad
The artfully stripped back campaign film also debuts the supermarket’s refreshed brand identity developed by SomeOne
Rachel Gogel on the rise of fractional leadership
The independent design executive discusses what she’s learned about building creative teams, the increasing prevalence of fractional creative leadership, and why it signals a broader shift away from traditional ways of working
Ikigai and the question of personal purpose
While brands have been obsessed with purpose in recent years, we have overlooked personal purpose, which can lead to a far more enriching working life, says creative coach Richard Holman
The art of getting it done
Viewing a TV show about the painful process of making the classic film The Godfather, TBWA\London’s CCO Andy Jex sees a number of parallels with life in adland
Talia Cotton on coding and creativity
Designer-coder Talia Cotton discusses how her experiences at agencies such as Pentagram gave her the confidence to set up her eponymous studio, and why creatives need to see more female founders as role models
Otherway on being acquired
Following creative agency Otherway’s acquisition by Common Interest, founder Jono Holt discusses what it means for the company’s future and what he’s learned along the way
Why I won’t apologise for working in advertising
People often feel guilty about working in advertising. Here, Bruno Steffen, head of strategy at Gut, asks those in the industry to embrace the wonderful opportunities it offers instead