Nike and Lego join up for collab in a Shanghai primary school
The two mega brands have joined forces to create a playground space featuring giant Lego blocks that can be endlessly reconfigured by kids
OpenAI leans into ‘human craft’ for debut ChatGPT brand campaign
“AI use is deeply personal, and the most powerful stories come directly from how people experience ChatGPT,” says OpenAI’s international marketing director Elke Karskens on the new campaign
From Hamburg to Shanghai: How Jung von Matt went global
Jung von Matt CEO Peter Figge discusses the importance of recognising local culture and context amid the creative agency’s ongoing international expansion
App turns bedtime stories into audiobooks for visually impaired children
Celebrity-backed, and designed alongside accessibility experts, Bedtime Stories offers a unique way to bring the magic of storytelling to children who need it most
Spotify creates campaign for Vietnam’s 80th Independence Day
Looking to engage young people in Ho Chi Minh City during one of Vietnam’s most important celebrations, Spotify’s new campaign matches users’ music taste with folkloric figures
Creative Review moves to Haymarket Media Group
Today it was announced that Centaur Media, which originally founded Creative Review, has sold the title to Haymarket
How to fuel creativity, find balance and stay inspired
In this extract from Emmi Salonen’s new book, The Creative Wellbeing Handbook, she explores how creative thinkers can reduce stress and avoid burnout
KPN’s emotive new campaign addresses online bullying
Created by Dentsu Creative Amsterdam in collaboration with online bullying experts, this latest initiative continues KPN’s commitment to making the internet safer for young people
Laphroaig x Willem Dafoe is a peaty partnership worth savouring
The Islay single malt has enlisted the Hollywood star for its latest campaign, celebrating the whisky’s unmistakable, enigmatic taste
Polestar calls out ‘dinosaur juice addicts’ in guerrilla campaign
The Swedish EV maker’s provocative OOH push, supported by Climate Week NYC, targets car manufacturers still reliant on fossil fuels
How MikeTeevee is helping in-house teams create their best work
Set up in 2011, MikeTeevee is a creative and production partner to some of the biggest brands in the world, helping them with creative projects and navigating an ever-changing industry
Why brands need culture
In her new book, Leila Fataar explains how the most powerful engagements between brands and audiences happen through culture, requiring different approaches to marketing and comms
Peachies ad campaign captures the ‘big pant energy’ of toddlers
The nappy brand’s new campaign has already been resonating with parents who are experiencing the joys and challenges of raising young kids
Heal’s tackles the “great flattening” of British interiors in new campaign
Through a major brand refresh, British furniture and homeware retailer Heal’s hopes to assert itself in what it views as a declining landscape of design
Anthropic bets big on problem solvers with first Claude campaign
In new ad, Keep thinking, the startup characterises its AI assistant as a trusty sidekick for those tackling complex challenges
How humanitarian storytelling is evolving
We talk to researcher and lecturer Jess Crombie about how the ways charities and organisations can effectively engage audiences at times of emergency and disaster are changing