Fashion & luxury

Branding, retail design, and innovation in fashion and luxury

Tristan Tan/Shutterstock

How F1 is ushering in a new era of luxury

Now in its 75th year, Formula 1 has been on a journey from a gritty motorsport to a high end brand. Here, Saffron Brand Consultants’ Chelito Rubio tracks its evolution and the role sponsorship has played

Kareem Abdul

Exposure: Kareem Abdul

Kareem Abdul honed his craft in east London – here, as part of her series on exciting photographers, he talks to Gem Fletcher about the influence of street style, dance and birdwatching on his work

Hublot Choupette campaign by Wieden+Kenn

Why the long game matters on social

Certain luxury brands have been setting the bar high on social, demonstrating that being smart and unexpected – while staying on brand – can prove the sweet spot for building engaged communities