Digital

Apps, wearables, websites: the world of digital creativity

The Sidemen YouTube

How The Sidemen became a brand

As manager of Europe’s biggest content creators, The Sidemen, Jordan Schwarzenberger has helped the collective transcend YouTube to become a household name. We talk to him about where the creator economy might go next

Peachy Den Amelia Dimoldenberg

So you want to be a creator?

We talk to two agents about how to navigate an increasingly saturated creator market, including how to work with brands, managing burnout, and the importance of reading the small print