Nathalie van Sasse van Ysselt is an expert in creating experiences that cross between entertainment, tech, art and branding. She shares her secrets on how to engage audiences in these rapidly evolving spaces
CR talks to the Barcelona-based studio, which is “fighting indifference towards data” via research, commercial projects and art exhibitions
Digital saturation and online fatigue forms the marketing strategy behind the pioneering camera brand’s latest campaign
Experience designers Alessandro Pula and Stephan Bischof left The Mill, ahead of its demise earlier this year, with plans to launch a studio of their own. Here’s how they did it and what they learned along the way
“Independence gives us a bit of swagger, some confidence.” After 23 years with holding company IPG, R/GA is newly independent (again). We talk to senior leaders Tiffany Rolfe and Melissa Jackson Parsey about the agency’s plan to put creativity at the heart of its work
From autonomy to workplace culture, leading creatives reveal what compelled them to start their own independent agencies and how they plan to keep their principles intact
The creative director of Studio Dumbar/Dept has been balancing client and public-facing projects for most of her career. Here, she talks candidly about the business of studio evolution and running a ‘collective’ where motion is now integral to its working method
Snapchat Spectacles are still at development stage but they hint at a time when smart glasses will be as ubiquitous as phones. We speak to Niantic Spatial’s Alicia Berry about what the future might hold, for both users and brands
A new study from non-profit Made of Millions reveals the positive impact social media is having on a generation’s quest for mental healthcare
Pentagram’s new branding for the AI video company draws on the pioneering work of photographer Eadweard Muybridge
A spec ad for KFC created entirely in AI has sparked a row over ethics and originality in advertising. Here, Olaf van Gerwen, founder of Chuck Studios, one of the companies whose work appears in the ad, responds
As he publishes a new book about his time at WeTransfer, Bradfield reflects on how he helped transform it from a file-sharing company into a brand beloved by the creative community, plus what other brands can learn from its example
Formerly a design director at Coca-Cola, Alex Center’s Brooklyn studio now brings branding magic to startups and small businesses
The Islay single malt has enlisted the Hollywood star for its latest campaign, celebrating the whisky’s unmistakable, enigmatic taste
In her new book, Leila Fataar explains how the most powerful engagements between brands and audiences happen through culture, requiring different approaches to marketing and comms
The British cycling brand has partnered with Studio Blackburn to celebrate its heritage as it enters a new, globally minded era